Why is having pay per click campaigns so important for your cleaning business? First you can put your business to the very top of Google and in front of the eyes of people who are already searching for your services. You can target keywords people are typing in and place your ads in front of them.
Cleaning businesses may need Google Ads for several reasons:
Increase visibility: Google Ads can help increase a cleaning business’s visibility online by ensuring that their business appears at the top of relevant search engine results pages when people search for cleaning services in their area.
Target specific audiences: Google Ads allow cleaning businesses to target specific audiences based on demographics, location, and search behavior. This can help businesses reach the right people who are more likely to be interested in their services.
To get the real power of Google from your business you need to hit Google with everything. That’s Google Ads, Local SEO, websites that convert your customers into buyers and ranking your Google Business Profile to appear in the top 3 map rank in your local area.
A customized Google Ads strategy can help cleaning businesses in several ways:
Targeted advertising: With a customized Google Ads strategy, cleaning businesses can target their ideal customers with tailored messaging based on their location, search behavior, and demographics. This helps them reach the right people who are more likely to be interested in their services.
Increased visibility: By targeting relevant keywords and search terms, cleaning businesses can increase their visibility in search engine results pages. This makes it easier for potential customers to find their business when searching for cleaning services in their area.
Cost-effective advertising: Google Ads allows businesses to control their advertising spend and only pay when someone clicks on their ad. This makes it a cost-effective way to advertise for cleaning businesses, especially compared to traditional advertising methods like TV or radio ads.
Performance tracking: With Google Ads, cleaning businesses can track the performance of their ads and adjust their strategy accordingly. This includes tracking clicks, impressions, and conversions to better understand how their ads are performing and how they can improve.
Increased website traffic: By directing people to their website through Google Ads, cleaning businesses can increase website traffic and generate more leads. This can lead to increased sales and revenue for the business.
To get your Google Ads campaigns working we first need to optimize your landing pages and then create your campaigns.
How your website is built and designed has a massive effect on how your Google Ads work.
On-page Google Ads refers to the design and optimization of elements that are visible on a website or landing page. These elements include the website’s layout, structure, content, images, and user interface. The goal of on-page web design is to create a website that is user-friendly, easy to navigate, and where customers will convert.
Off-page Google Ads is how your campaigns are setup, the keywords you need to target and how all of this can fit in between your budget. Conversion tracking needs to be setup so we can see what ads are working and what isn’t working.
Get your website seen by potential customers by getting it to the top of Google. Then convert those customers by turning your website into a conversion machine.
Rank your website locally to the top of Google for your cleaning services and areas you work. SEO takes time but it's worth the long term investment.
Your Google Business Profile is free and is an important part of getting your business ranked on Google. This links up with your website to dominate your local area.
