Local cleaning businesses need SEO because it can help them attract more customers in their local area, and ultimately grow their business. SEO, or search engine optimization, is the process of improving your website’s visibility and rankings in search engine results pages (SERPs). This means that when someone in your local area searches for cleaning services online, your business will be more likely to appear at the top of the search results, making it easier for potential customers to find you.
Increased visibility: SEO can help your business appear at the top of search results pages for relevant keywords and phrases, which can increase your visibility and make it easier for potential customers to find you.
More traffic: When your website appears at the top of search results pages, it is more likely to receive clicks and traffic from people searching for cleaning services in your local area.
Better targeting: SEO can help you target specific keywords and phrases that are relevant to your local area and your business, ensuring that your website is reaching the right audience.
Competitive advantage: By investing in SEO, you can gain a competitive advantage over other local cleaning businesses that may not be optimizing their websites for search engines.
To get the real power of Google from your business you need to hit Google with everything. That’s Google Ads, Local SEO, websites that convert your customers into buyers and ranking your Google Business Profile to appear in the top 3 map rank in your local area.
A customized local SEO strategy can help your business stand out from competitors and drive more traffic to your website. Local SEO is a subset of search engine optimization that focuses on optimizing your website for local search queries, such as “carpet cleaner near me” or “best cleaning service [city]”.
To create a customized local SEO strategy for your cleaning business, there are several key steps to follow:
Conduct a local SEO audit: Start by assessing your current online presence, including your website, social media profiles, and local directory listings. Identify any areas where you could improve your local SEO, such as incomplete or inaccurate business information.
Conduct keyword research: Identify the most relevant local search terms for your business, based on your target audience and geographic location. This will help you optimize your website content and meta data for these keywords.
Optimize your website: Make sure your website is optimized for local search by including your business name, address, and phone number (NAP) on every page. Create location-specific pages for each of your business locations, and include local keywords in your page titles and descriptions.
Optimize your Google My Business profile: Claim and verify your Google My Business profile, and make sure your NAP information is accurate and consistent across all online directories. Optimize your GMB profile by adding photos, videos, and posts, and encouraging customers to leave reviews.
Build local citations: Build citations (mentions of your business name, address, and phone number) on other online directories and local websites. Make sure your NAP information is consistent across all citations, and focus on building citations from authoritative and relevant websites.
Build backlinks: Build high-quality backlinks to your website from other authoritative websites. Focus on building local backlinks from other businesses in your area, as well as local newspapers and blogs.
To get your website to rank in your local area there’s a few things we need to consider.
How your website is built and designed has a massive effect on how it ranks and performs on Google. Most of local SEO is on page content.
On-page SEO refers to the design and optimization of elements that are visible on a website page. These elements include the website’s layout, structure, good helpful content, images, and user interface. The goal of on-page web design is to create a website that is user-friendly, easy to navigate, and optimized for search engines.
Off-page SEO refers to the external factors that impact your website’s search engine rankings and visibility. These include external links, social media presence, and online reputation which includes reviews. The goal of off-page SEO is to increase your website’s authority, credibility, and visibility in the eyes of search engines and potential customers.